Criteria a Hotel operation should use to evaluate Internet media to advertise and promote its hotel(s) with a Display Listing and Know & Enjoy Mexico's relative positioning.

1. Are all the cities in which a hotel operation has properties present on the website in an orderly and easy-to-access fashion?
• Know & Enjoy Mexico has descriptive information on over 180 cities in Mexico. If a management company adds a hotel in a city not present in Know & Enjoy Mexico, adding that city will be addressed immediately. Access to its top 100 cities is found at the map through the City Access button on the Home Page.

2. Does the website present substantial information about a city in an orderly fashion including its attractions, activities, restaurants and other destination services?
• Know & Enjoy Mexico has a link on its Home Page to a map with links to the top 100 cities in our website. City Description Pages include links to information on hotels, villas & boutique hotels, restaurants, attractions, activities and other useful information including air travel. That same map is accessible through the “Other cities in Mexico” link that appears on all downline pages generated.

3. Does the website have a significant volume of traffic and e-commerce capacity?
• Know & Enjoy Mexico has attended over 18 million information queries since its inception in spring 1997. It has generated a significant volume of room/night reservations through its reservations system - MexicoHotelRes.com - in all types of destinations in Mexico ... beaches, leisure, business, colonial cities, border cities, etc. We accept payments through PayPal and deposit prepayments directly in hotel's bank account.

4. How is the website positioned in recognized search engines such as Google and Yahoo? (These search engines are generally recognized as they handle over 62% of all search queries)
• Using "Mexico Travel" as the search criteria in Google and Yahoo positions Know & Enjoy Mexico in the top five results out of millions of possibilities.

5. Can the website take the visitor to the hotel's page in a corporate website so he can consult all types of rates including AAA, AARP, corporate rates and all types of promotions enabling user to check room availability and reserve required rooms directly?
• Know & Enjoy Mexico prefers to take users directly to the hotel's page so they can check availability directly with the hotel, reserve rooms and close the sale. 

6. The importance of the value of generating reservations through a hotel's or corporate website should be seriously considered.
• Having several options to consult in a destination facilitates a visitor's search for rooms during a city-wide convention that might sell-out several properties.

7. Does the website have the capacity to supplement sales presence through the hotel's webpage with its own reservations system?
• Know & Enjoy Mexico has its own hotel room reservations system  – MexicoHotelRes.com

8. Does the website have the capacity to position Display Listings when multiple display listings appear in a city's hotel page?
• Know & Enjoy Mexico is capable of positioning Display Listings on a city's hotel page.

9. Can the website measure traffic on a property-level basis in an orderly manner?
• Know & Enjoy Mexico measures Display Listing traffic on a weekly basis.

10. Can the website provide a counting system that enables the hotel's sales & marketing executives measure results ... including visits to the hotel's page and the website's reservations system.
• Know & Enjoy Mexico does have such a counting system.

11. Can the website display additional information on the hotel's amenities, services, food & beverage facilities, recreational facilities, business services, etc. in an orderly fashion? 
• Know & Enjoy Mexico displays that information in an orderly fashion in a separate hotel screen.

12. The cost of the investment and its return.
• Know & Enjoy Mexico is charging hotels $150usd per property for a 1 year display of any one of the Display Listing packages offered: Package A: Link to the hotel's webpage; Package B: Link to its reservations system (MexicoHotelRes.com); Package C: Both links.

13. What does the website do to generate interest in a hotel's Display Listing presence in its website?
• Know & Enjoy Mexico has invested and will periodically invest in consumer print media advertising such as in-flight magazines and other general print media. Likewise, we'll generate press releases periodically to announce a strategic alliance with a management company. Our distribution list includes the travel and life-style editors of all major newspapers and magazines in the US and Canada.  

14. The website's attention to custormer service.
• Know & Enjoy Mexico answers most questions asked by site visitors.

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