Criteria a Hotel operation should use to evaluate Internet media to advertise and promote its hotel(s) with a Display Listing and Know & Enjoy Mexico's relative positioning.


  1. Are all the cities in which a hotel operation has properties present on the website in an orderly and easy-to-access fashion?
  1. Does the website present substantial information about a city in an orderly fashion including its attractions, activities, restaurants and other destination services?
  1. Does the website have a significant volume of traffic and e-commerce capacity?
  1. How is the website positioned in recognized search engines such as Google and Yahoo? (These search engines are generally recognized as they handle over 62% of all search queries)
  1. Can the website take the visitor to the hotel's page in a corporate website so he can consult all types of rates including AAA, AARP, corporate rates and all types of promotions enabling user to check room availability and reserve required rooms directly?
  1. The importance of the value of generating reservations through a hotel's or corporate website should be seriously considered.
  1. Does the website have the capacity to supplement sales presence through the hotel's webpage with its own reservations system?
  1. Does the website have the capacity to position Display Listings when multiple display listings appear in a city's hotel page?
  1. Can the website measure traffic on a property-level basis in an orderly manner?
  1. Can the website provide a counting system that enables the hotel's sales & marketing executives measure results ... including visits to the hotel's page and the website's reservations system.
  1. Can the website display additional information on the hotel's amenities, services, food & beverage facilities, recreational facilities, business services, etc. in an orderly fashion? 
  1. The cost of the investment and its return.
  1. What does the website do to generate interest in a hotel's Display Listing presence in its website?
  1. The website's attention to custormer service.

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